Wording as in the team source file, except prices, private details and references to her other business, which are redacted for this shared link. Status: DRAFT. Nothing posts without Victoria’s yes.
LAUNCH STRATEGY: Girl, Be Too Much by Victoria Everest, book-only for 90 days
Research & Strategy, Tue 20 Oct 2026. Brand: Girl Be Too Much only. Draft. Nothing posts, schedules or sends without Victoria's yes on each post. This replaces the sequencing in ../GBTM-BOOK-90DAY-v5.0.md with her 2:16 PM answers. The course, Money Reset, Substack paid tier and journals are parked until after 30 Jan 2027.
1. Her decisions (20 Oct, 2:16 PM Jamaica)
- Book only, every day, for 90 days.
- Amazon go-live: Sun 1 Nov 2026. The window runs from 1 Nov 2026 to 30 Jan 2027, with pre-launch from 21 to 31 Oct.
- Subtitle everywhere: "A Manifesto for the Woman They Tried to Reduce".
- Comment BOOK by DM: yes.
- Free Substack book club: yes.
- Signed copies are real.
- Use as much of her mother Fatma's dedication and grief story as possible.
- Reel 01 is about the book, with no hack framing. Her line: "I've finished writing my book, and I'm so happy to come back and share it all with you."
- Christmas angle: the perfect present for your sister, your mum; an inspiration; pick it up any place, any time.
- @victoriaeverest_ becomes a QUOTE PAGE. It posts only quotes and sells the book to her mass audience, nothing else.
2. Positioning
One promise: the permission you keep waiting for (the book's own opening line, p1). It's a feminist manifesto for women told they're too much, written by a daughter who lost her mother while writing it. The emotional proof is Fatma: "I was not writing poetry. I was writing her." (p61). The empowerment proof is the five pillars, which run through all 15 chapters. Every post either gives one line of permission or shows the book that line lives in. Marketing psychology in use (ethically, with no false scarcity): - Identity. "Girl, ___." lines are statements women repost about themselves (her #1 asset, INSIGHTS-DEEP #1). - Reciprocity. A free chapter club and free quotes every day, then one ask. - Social proof from real readers only, with permission. - Unity. "A circle of women" / "The room was always full" (pp153–156). - Gift framing. "For your sister, for your mum." - The endowment of a signed copy.
3. Phases
| Phase | Dates | Job | What she posts | CTA |
|---|---|---|---|---|
| 0 Pre-launch | Wed 21 – Sat 31 Oct | Prime the new quote page and set up the DM system | Book lines (no buy CTA). 21 Oct teaser: "I've been away. I've been writing." 28 Oct cover reveal. 31 Oct the dedication to Fatma. Daily countdown sticker. Test Comment BOOK on a dummy keyword. Turn comments on. | Save / Send / "Follow so you're here on 1 November" |
| 1 Launch week | Sun 1 – Sun 8 Nov | Make it an event | Reel 01, 8 AM 1 Nov (pinned). Dedication carousel (p7). Book-in-hand (p210). Contents carousel. Fatma carousel. Live "Why I wrote it, for my mother" (Sun 1 Nov evening or Tue 3 Nov). Launch team posts their own photos (no reviews required). | Comment BOOK |
| 2 Readers & roots | Mon 9 – Sun 22 Nov | Turn buyers into voices | Book club starts (Mon: Ch 1 on Substack). Thu reader-reaction slot. Sat signed-copy slot. Lineage and grief lines. Fortnightly "Read with me" Live. | Comment BOOK / Send |
| 3 Gifting | Mon 23 Nov – Thu 24 Dec | The present for her | 25 Nov: UN Day for the Elimination of Violence against Women (respectful, no selling). 26 Nov Thanksgiving: gratitude to the women before her. Fri 27 Nov Black Friday: no discount, no "deal", just the gift framing. Gift-wrap reel. "For your sister. For your mum. For you." Signed copies only while stock is real. Delivery cut-offs: use Amazon's published dates only, checked that day. 24 Dec: "Pick it up any place, any time" (Kindle only if live). | 2 PM: "Send this to your sister or your mum". Others: Comment BOOK |
| 4 Holidays | Fri 25 – Thu 31 Dec | Grief-safe, softer | Christmas Day card for women missing their mothers (p69), CTA save, no selling. Rest lines (Ch 12, 15). | Save / Comment BOOK |
| 5 Be too much in 2027 | Fri 1 – Sun 17 Jan | New-year identity | 31 Dec NYE reel "Be too much in 2027" (p16). 1 Jan "Girl, begin again." (p215). "Your 2027 permission list" carousels (book PERMISSION pages). Live: "Be too much in 2027". | Comment BOOK |
| 6 Community & close | Mon 18 – Sat 30 Jan | Proof and the room | Best real reader lines (with permission), book club recap, honest-review ask #2, Day 90 reel "You are the woman who came back." (p163). Review session with Victoria on what comes next. | Comment BOOK / honest review |
4. Mechanics
4.1 Comment BOOK → DM - Tool: ManyChat or Meta's own automation (her choice, set up on her account). Trigger keyword "BOOK", case-insensitive. - DM, draft for Copy & Community: "Girl, I'm so glad you're here 🤍 Here's Girl, Be Too Much on Amazon: [link]. Want a signed copy instead? [signed link]. And the free book club (one chapter a week) is here: substack.com/@girlbetoomuch". - Test before 21 Oct ends: 10 test comments from 3 accounts. Check delivery to non-followers and the message-request folder. - Comments must be ON on @victoriaeverest_. [DD] found them off. Add filters for spam and hate words. - Measure: comments BOOK → DMs sent → link clicks (use a UTM or Amazon Attribution if she has it) → KDP units.
4.2 Signed copies (real) - Shown in T5 on Saturdays, 7 Nov–20 Dec, plus BF and the gift reel. - Never "only X left" unless that's the true, counted number. Never show parcels with addresses. - Open: how are they sold (her site, Etsy, DM order)? At what price, and is the shipping cut-off for Christmas real? No price goes in copy until she confirms one that isn't on the banned list (see Brand Reviewer's banned-price list).
4.3 Free Substack book club
- The printed book already points readers to substack.com/@girlbetoomuch (Substack doc, attachment 01M5DBCTJY1MKDZ90R9TSJZ70J.pdf).
- One chapter a week, 15 chapters. Mon 9 Nov is Ch 1, ending around Ch 12 by 25 Jan (adjust so Ch 5 Grief isn't on Christmas week unless she wants that).
- Each week: 3 discussion prompts and a Thursday Substack Note. Chapter questions are drafted by Copy.
- The quote page posts the Monday chapter line as a 2 PM carousel. The story link goes to Substack.
4.4 Launch team and honest reviews (Amazon-compliant) - 25–50 women who opt in from her DMs and Substack, who aren't family, close friends or business associates. - They get a free advance or digital copy with no condition attached. Amazon allows advance review copies of books but bans requiring a review or trying to influence it. Reviews from relatives, friends and business associates are prohibited. So are reviews given in exchange for anything. Source: Amazon Community Guidelines, https://www.amazon.com/gp/help/customer/display.html?nodeId=GLHXEX85MENUE4XF, accessed 20 Oct 2026. - The ask is "If the book moved you, an honest review helps other women find it." Never "5 stars", never a giveaway entry or a bonus for reviewing. - Her business partner(s) must not review. - Launch-team perks that are fine: a private group chat with Victoria, her thanks on a Live, sharing their photos with permission.
4.5 Lives (cheap upside: [DD] shows Lives at 0–2.5K, an unused channel) - 1 Nov or 3 Nov: "Why I wrote it, for my mother". - Then fortnightly "Read with me", one chapter each. - 13 Dec: "Gift guide for the women in your life" (the book only). - Early January: "Be too much in 2027". - 30 Jan: "Day 90, thank you". - Clip each Live into 2 quote reels.
4.6 Other accounts - @girlbetoomuch: 3 quote cards a day, same templates, points to @victoriaeverest_. - Threads: 5 lines a day. - Pinterest: 3 pins a day linking to Amazon, gift pins in Nov–Dec. - YouTube Shorts: 2 a day (T6 re-cuts). - These are carried from v4.0 §3. Raise volume only while the median views per post holds. - Never her other-brand FB page.
5. KPIs (every Sunday, owned by Analytics & Operations)
| KPI | Source | Check |
|---|---|---|
| Median views and reach per post, quote cards vs reels | IG Insights | Weeks 1–2 compared with each other, not with June |
| Sends per reach, likes per reach | IG Insights | Mosseri's top signals. Sort posts by these, not raw views |
| Saves and reposts per post | IG Insights | Repost engine health ([DD] Engine 1) |
| BOOK comments → DMs → link clicks | ManyChat or Meta, UTM | Funnel leak check |
| Bio-link tap rate | IG Insights | Baseline 2.9%, target 5% [DD §3.3] |
| KDP units by format, Kindle page reads | KDP dashboard | Only real numbers, never posted unless she OKs |
| Signed copies sold | Her checkout | Real count only |
| Amazon review count and average | Amazon listing | Honest only |
| Substack free subs and book-club opens | Substack | Owned audience |
| Follows from posts (internal only) | IG Insights | Never in copy |
| ESTIMATE (not data), reused from v4.0 §2: first month about 150–1,700 copies, if 5–15% of bio taps buy. That rests on views at 20–50% of June and a 2.0% visit rate. Royalties are paid about 60 days after the sales month. No targets for months 2–3 until Week 4 gives real KDP numbers. I've added no new numbers. |
6. A/B tests (one variable at a time, at least 2 weeks each, judged on rates not counts)
| # | Test | A | B | Metric | Success bar |
|---|---|---|---|---|---|
| 1 | Treatment | T1 Girl-Bold | T2 Serif-Gold | sends/reach and saves/reach | B or A wins by ≥15% over 10+ posts each |
| 2 | Cover length | ≤5 words | 10–12 words | sends/reach | as above |
| 3 | CTA | Comment BOOK | "Link in bio" (on matched 8 AM cards) | link clicks per 1K reach | BOOK wins by ≥20% to keep it universal |
| 4 | Time | 8 AM / 2 PM / 8 PM Jamaica | 7 AM / 12 PM / 9 PM | median reach in the first 24 h | ≥10% |
| 5 | Reel style | page-turn, no face | her face reading the line | 3-s hold rate, sends | ≥15% |
| 6 | Fatma posts | caption names Fatma | caption without her name | saves, sends, BOOK comments | qualitative + ≥15% |
| 7 | Trial Reels | posted to followers | Trial Reel (non-followers first) for new hooks | non-follower reach | use to pre-test hooks before the grid |
| Trial Reels go to non-followers first and can be scheduled (ALXO, accessed 20 Oct 2026). They're good for testing hooks without cluttering the grid. |
7. Compliance (Brand Reviewer gate)
- No street address. Her home address sits in a private attachment and must never appear.
- No follower or view numbers. No invented numbers. No price in copy until she confirms one that isn't banned.
- "Published author" only once the book is live.
- No hack framing in Reel 01. The v4.0 Meta / 10 Aug guardrails remain if it's ever mentioned.
- "Girl, Be Too Much by Victoria Everest", plus the subtitle where there's room, on every book post. Never comment on the other book or the Trussville event.
- Nothing from her other brand: no juice, coconut, food or herbs in shot, no other-brand CTAs or names.
- Verbatim lines only from the final v8 text ("Approval was never load-bearing" was cut).
- "Know your worth" is never presented as her coinage.
- Ad label for own-product posts: still her ruling ("#ad" is on her banned list, and CAP wants a label). Until she rules, captions say "my book" plainly.
- Reader content only with written permission.
- Black Friday: no fake discount. "Bestseller" only with Amazon's badge, screenshot saved, and the category named.
8. Open questions for Victoria
- Signed copies: where are they bought (link), at what price, how many, and what's the last order date for Christmas delivery (UK / US)?
- Formats live on 1 Nov: paperback, hardcover and Kindle? Is the Amazon.com (US) listing live as well as .co.uk?
- @victoriaeverest_ as a quote page: does her face still appear on it (Reel 01, Lives, book-in-hand), or is it quotes only? This plan assumes her face appears occasionally.
- Fatma: OK to name her in captions and use the burial in her village and her age (p61)? Anything off-limits? Can we use the mango tree, apple tree or garden photos (no food or juice in shot)?
- The 25 Nov violence-against-women post: yes or no?
- Comments: OK to turn them on for @victoriaeverest_? Which DM tool, ManyChat or Meta's?
- Ad label: "Ad", "my book" in the first line, or something else?
- Launch team: who invites the women, and from where (Substack, DMs)?
- Old @victoriaeverest_ grid: leave it, or archive the other-brand reels so the page reads as a quote page? (Archive only, never delete. This is the existing 547-reel archive question.)