Publication copy
Wording as in the team source file, except prices, private details and references to her other business, which are redacted for this shared link. Status: DRAFT. Nothing posts without Victoria’s yes.

VISUAL DIRECTION: @victoriaeverest_ as the Girl, Be Too Much quote page

Research & Strategy, 20 Oct 2026. Direction only. Visual Studio builds the assets. GBTM visual system only, nothing from her other brand. Sources: hardback spec Rev. A (attachment 01M5DBD63DXGRRXAJZDMYZX3NX.pdf); type note of 12 Sep (attachment 01M5DBCXK4W5VAR29V84AKZF18.pdf); Treatments A/B ([ED 036] in ../INSIGHTS.md, report4); the [DD] cream-and-ink cards.

1. The idea

Every post should look like a page torn from the book. The feed becomes the book's interior: cream paper, warm black type and a single gold accent. Someone who scrolls the grid should feel they've read a chapter, then want the object.

2. Colour (from the hardback spec, exact)

Role	Name	HEX (screen)	Use
Ground	Everest Cream	#F4EFE4	about 80% of every frame. Never pure white.
Type	Warm black	#141210	All text. Never #000000 (spec).
Accent	Antique Gold	#B18F52	One word or rule per post at most. On screen it stands in for foil, so add a subtle gradient or sheen in motion only. Never a gold background.
Inverse (optional)	Black ground + cream type + gold	#141210 / #F4EFE4 / #B18F52	Use for at most 1 in 9 grid tiles, for "THE LAST WORD" and faith lines.
The spec rejects the cool ChatGPT palette (#FAFAFA / #0F0F0F) because gold looks brown against it.

3. Type (the book's three fonts only, from the 12 Sep note)

Bodoni Moda for headlines and quote lines. The "Girl," always sits in Bodoni.
Fraunces for body text, slides 2+ and italic accents (gold italic for the one emphasised word).
Space Grotesk for small caps and letter-spaced labels (CHAPTER FIVE · GRIEF, PERMISSION, REFRAME, THE LAST WORD). These labels are in the book itself.
No script, no handwriting (Caveat), no Playfair or Roboto. The 12 Sep note removes these from the site too.
Hierarchy: the quote line is 70–90 pt on a 1080×1350 canvas, at most 12 words, no more than 6 lines. Labels are 18–22 pt with +200 tracking. The footer is 16 pt Space Grotesk.

4. Formats

Feed: 1080×1350 (4:5) for cards and carousels. Reels and stories: 1080×1920 (9:16), with text kept in the central 1080×1350 so the grid crop works.
Footer on every book post (small, bottom centre): GIRL, BE TOO MUCH · VICTORIA EVEREST. On book-in-hand posts add A MANIFESTO FOR THE WOMAN THEY TRIED TO REDUCE.
Page reference top right in Space Grotesk, e.g. p. 43. This makes the book feel real and quotable, and works as social proof without any numbers.

5. Six templates

ID	Name	Layout	When
T1	Girl-Bold (Treatment A)	Cream ground. Oversized Bodoni "Girl, ___." Small supporting line in Fraunces. Label at top. This matches the [DD] winner cards.	8 AM cards; "Girl, …" lines
T2	Serif-Gold (Treatment B)	Cream ground. Centred Bodoni quote with one word in gold Fraunces italic. Letter-spaced chapter label above, thin gold rule below.	8 AM cards; reflective lines
T3	Permission List carousel	Slide 1 is the hook line as a T1/T2 cover that works on its own. Slides 2–8 each carry one line of the book's "PERMISSION / You are allowed to…" lists, verbatim. Last slide is the cover image plus CTA.	2 PM carousels
T4	Reframe two-card	Slide 1 "REFRAME" label plus the old belief. Slide 2 the book's reframe line (e.g. p120). Optional slide 3 with the cover.	2 PM carousels, Ch 5/10 grief and boundary lines
T5	Book-in-Hand	Real photo: her hand, the hardback on cream linen or warm wood, natural window light, one quote overlaid in T2 style, or the open page itself in shot. Signed-copy and reader-reaction posts (reader's photo, with permission).	Thu reader slot, Sat signed slot, launch/BF/Christmas
T6	Quote Reel	7–12 s. Cream page-turn or slow push-in on an open spread, or her b-roll graded warm. Kinetic type: the quote builds line by line, 1 line per 1.2–1.5 s. Gold word lands last. End card is the cover plus "Comment BOOK".	8 PM daily
Story	Story frames	Cream backgrounds, Space Grotesk labels, link sticker in black.	Daily

6. Grid rhythm (3 posts a day = one grid row a day)

Each daily row is card (cream) · carousel cover (cream, different treatment) · reel cover (cream page or her face).
Alternate T1 and T2 so two neighbouring tiles never share a treatment. This is report4's rule for the book, applied to the grid.
At most one black (inverse) tile in any 3×3 block. Her face (T5/Reel 01) appears in at least one tile every 3 rows, so the page stays human.
Pin: (1) Reel 01, (2) the dedication carousel (p7), (3) the best-performing card from launch week, refreshed with "Comment BOOK".

7. Motion rules (quote reels)

No zooms or shakes, nothing faster than 0.3 s. Easing: soft ease-in-out.
Type appears by fade plus 8 px rise, never typewriter clicks. Gold shimmer only on the single gold word.
Audio: soft piano, strings or room tone from licensed libraries. Use her voice reading the line when she can (VO beats music for a book). Check music rights on every rerun.
First frame must already show the hook line (strangers decide in the first 1–2 s). Captions burned in. Respect the safe zone: nothing in the bottom 20% or the right 12%.
Length 7–12 s for quote reels and 30–40 s for Reel 01. Loop-friendly: the last frame matches the first.

8. Cover and mockups

Use real photos of the real book first. Only use a render or mockup if no photo exists, and never show a mockup finish the print-on-demand copy doesn't have. report4: "no foil promises the printed copy cannot keep". If the Amazon copy has printed gold rather than foil, photograph that.
Show the cover with the title and author fully legible, plus the subtitle wherever there's room, because of the name collision.
Props: cream linen, fresh flowers, her mother's apple, plum or fig trees and the garden (pp67–69) for Fatma posts, a cup of tea, hands. No juice, coconuts, herbs, food plates or anything from her other brand in shot.
Signed copies: a close-up of her pen on the title page. No visible address labels or postcodes on parcels.

9. Do and don't

Do: use verbatim book lines with page refs; keep one idea per frame; leave plenty of cream space; use gold only as an accent; show her face often; add alt text that includes "Girl, Be Too Much by Victoria Everest"; pick a Bodoni weight that stays readable at thumbnail size. Don't: use stock quote-page clichés (marble, pink script, sunsets), more than 2 fonts on a slide, pure white or pure black, CMYK "mustard" gold, emojis on the card, follower or view numbers, star ratings, "bestseller" (unless Amazon actually shows the badge), prices, other-brand visuals, other authors' quotes, or any street address.